Thrift Goes Corporate, Thanks to AA
Hating on American Apparel isn’t the most challenging of tasks. There’s the prevalence of camel toes in tights and leotards; the idea that oversized fake glasses-plus-nipples-equals-sexy; the $10 Le String intended to shape the $38, too-true-to-its-nameLe Sac Dress; the pervy-is-the-new-black trend illustrated by variations on the doggy-style theme. A world where the saggy-eyed apathy of a lethal bender is always In and partied-out promiscuity is always cool lends itself to a certain, erm, lack of responsibility: It’s all fun and games until somebody gets knocked up and blames it on a billboard.
And yet.
In the entirety of my wardrobe, there is one item without which I could not dress myself: Lame-Matte High-Waisted Leggings in black, no contest. In, Out, I don’t give a shit; if leggings aren’t pants, I’m bottomless at least three days a week and more than okay with it. I feel all kinds of awesome whenever I wear them, and feeling awesome is always In, yes?
Until recently, the aforementioned leggings were the sole source of my commitment to AA. Then I wandered into their Flatbush Avenue location and happened upon California Select.

Initially, I rolled my eyes and Oy-Veyed to myself: Was AA really pulling an Urban and manufacturing pretend-vintage clothing? Then, I noticed that every single piece was different, that the California Select racks looked more legit thrift than faux secondhand. I grabbed the nearest Unisex Tee-Clad employee and drilled him for answers.
CJ: Explain this California Select biznass to me.
AA: It’s American Apparel’s vintage/thrift line.
CJ: I see. So you’re manufacturing “vintage” clothing.
AA: Nope. Our buyers hit flea markets all over the country. The stuff they find is California Select.
Exsqueeze me? Baking powder? Did Sustainable Shopping just go corporate in a big way? As someone all too familiar with the challenges of shopping a flea (the weather-related issues, the figuring out which vendors are decent, the constant suspicion of being ripped off), I’m eternally grateful for anything that makes the process less of a bitch. American Apparel’s culling the best of America’s gently-worn goods takes the headache out of the equation. I’m happy to pay a few bucks more for convenience, especially when much of the line starts at a reasonable $9.99.

All items pictured currently on offer at California Select’s Ebay Store. As of now, the line is only available Select-ively (tee hee) in the flesh, (see this list of retail locations for more info) but I have a hunch it’ll be everywhere soon.
American Apparel’s ads might glorify irresponsibility, but their business practices do no such thing: The company was hailed as a shining example of Corporate Social Responsibility even before California Select. Their decision to, in essence, mass-produce previously worn clothes proves that they’re as environmentally conscious as they are socially. It also affirms my assessment of Sustainable Shopping as the next big thing, and hot damn! do I love being right. ![]()
Tagged: American Apparel • California Select • Green Scene • Shopping • Thrift Stores










































